Being found as a freelancer: SEO need-to-know, with Zoe Nguyen

Being a solopreneur in a global marketplace is great, as you have access to a world of opportunity. But you're also contending with a world of competition too - so how can you stand out, to the clients you need to find you?

This is one of our practical 'how to' episodes, which every freelancer needs to pay attention to and take notes. Just as previous guests have helped us to optimise our various social media presences, Xolo's very own specialist Zoe Nguyen today helps us to optimise our most important online presence of all - our own website.

Whatever you do and want to be be discovered for, it's essential that Google knows all about it first - and that's where the magic of SEO is your friend, sending you FREE organic traffic and sales leads.

Zoe talks to us about 

Google Search Console

 - which helps to track your website traffic, what keywords people use to search for your content, and be in control of your website technical health (indexation, sitemap, links, mobile friendliness)

And for deciding what content to create, she recommends 

Ahrefs - SEO Tools & Resources To Grow Your Search Traffic

 or 

Semrush - Online Marketing Can Be Easy

 - for keyword research, ranking tracking, and even discovering what your competitors are up to!

And don't forget that the Future Is Freelance podcast is brought to you by https://xolo.io -  right now, you can try our flagship Xolo Leap product for free for 3 months - giving you another great edge over your competition 😉